Inherent Vice

Danny_Gabbai_Vice_Materialist_Magazine_Issue01_Jocelyn_Jeffery

Photographed by Nick Walker

Jocelyn Jeffery talks to Danny Gabai, Executive Creative Director of Vice LA about his penchant for objects, lists and theorists.

What’s an average day at Vice like?

There’s lots of meetings. And conference calls — it’s an incredibly collaborative place so everyone’s always bouncing ideas off each other. Periodically I get to lock myself in an editing room for hours and give notes on videos. I just started producing a feature documentary so at the moment I’m looking over a lot of cash-flow schedules.

How would you describe your role in the company?

I help oversee our film and tv business. That includes everything from creative development, making deals, producing, overseeing edits and working on marketing. Sometimes I do other stuff. Sometimes things get interesting…

I see you collect Moleskines… What kind of notes do you keep in there?

It’s not just Moleskines — it’s whatever notebooks I can get my grubby paws on. I write everything down, but I seem to have a special penchant for lists and charts which I save and shove in a box and have absolutely no practical use for later. It’s a sort of embalmed archive of my brain that exists (to paraphrase the Kinks) to prove I’ve really existed.

Here’s some lists I wrote down that begin with the letter ‘F':

FILMS I’D CATEGORIZE AS BODY HORROR

FURNITURE STORES IN JAPAN

FAVORITE ALBUMS 2005

FAMOUS JEWS

FINNEGANS WAKE: RECURRING MOTIFS

FREQUENT FLYER ACCOUNTS

FAULKNER’S SOUTH

FAVORITE BRITISH COMEDY SERIALS

As a creative, which objects bring you the most inspiration and why?

Blank pages and pens — that’s where I get my best work done. And books — they’re full of other people’s good ideas. I like old-timey stuff like telescopes and ragtime cartoon characters that sing and dance and play the ukulele. Mickey Mouse has been a recurring motif in my life. He was originally a bastion of metaphysical chaos. For all intents-and-purposes he ceased to exist after 1940 when they gave him pupils and cut off his tail. As Kenneth Anger eloquently put it: “they castrated the poor fellow.” Some other old stuff I like: Marcel Proust, Walker Evans, Hoagy Carmichael, oscillators, Bringing up Baby, Robert Frank, Robert Crumb, hand-drawn maps, Lenny Bruce, Campari, The Night of the Hunter, Wally Berman, steak-au-poivre, Krazy Kat, Anna Karinina, Exile On Mainstreet-era Rolling Stones, the former Yugoslavia, George Plimpton, Georges Perec, the twist, The Marx Bros, Paris in the 20’s, New York in the 70’s (the late 70’s), Prince.

Who are your favorite theorists and what is it about them that you admire?

Roland Barthes, Ludwig Wittgenstein, Richard Feynman, Susan Sontag, Brian Eno, W.G. Sebald, Geoff Dyer, Tom McCarthy. I like them for their elasticity of thought. I used to be really into Heidegger but he turned out to be an asshole.

Do you think semiotics is relevant in this day and age?

Yes — the more we immerse ourselves in a virtual representation of reality, the more important signifiers become.

Vice is such a rapidly expanding media outlet, what do you forsee the company doing next?

Becoming ubiquitous.

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